Of course Swedes, Norwegians, Finns and Danes share a common business culture which is based on equality, efficiency and modesty. Scandinavians and Finns are deal-focused, informal and punctual. Indeed, the rest of the world considers the Nordic area often as one entity.
However, although the countries share many values and characteristics there are some subtle differences. Sometimes the subtle differences cause more confusion and irritation than big cultural differences. Colin Moon looks at some of the possible pitfalls in intra-Nordic business communication. He is also keen to stress the similarities which should form the basis for any successful Nordic cooperation.
Föredraget hålls på engelska. Svenska vid önskemål.
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